Marketing or promotional content is not allowed in message templates. This includes special offers, free gifts, cold messages, or data collection surveys.
They should only be used for notification purposes. Here is the official guideline on what you can and cannot include in a template: https://developers.facebook.com/docs/whatsapp/message-templates/guidelines
Message template names can only contain lowercase letters, numbers, and underscores. No other characters or empty spaces are allowed.
Examples of valid message template names:
Examples of invalid message template names:
Template Body (Content)
Message templates are limited to 1024 characters. You can include placeholders for variables or parameters that you'd like to fill in later on, to cater your message for each customer.
Parameters are defined using curly brackets and a number in between them, as shown in the following example. You can also format your message using WhatsApp's standard message formatting features:
The above message can be customized to say:
Hello Jason, your order is ready and will be delivered on Thursday, the 5th of November.
Notice that placing asterisks around the variable displays it as bold text. View the official guideline for more on WhatsApp text formatting.
Here is a list of template types that have a higher chance of being approved:
Notify the message recipient of a change to their account settings.
Profile has changed
Preferences are updated
Settings have changed
Membership has expired
Password has changed
Notify the message recipient of a payment update for an existing transaction.
Send a receipt
Send an out-of-stock notification
Notify an auction has ended
Status on a payment transaction has changed
PERSONAL FINANCE UPDATE
Confirm a message recipient’s financial activity.
Scheduled payment reminder
Payment receipt notification
Funds transfer confirmation or update
Other transactional activities in financial services
Notify the message recipient of a change in shipping status for a product that has already been purchased.
Product is shipped
Status changes to in-transit
Product is delivered
Shipment is delayed
Notify the message recipient of updates to an existing reservation.
Cancellation is confirmed
Hotel booking is cancelled
Car rental pick-up time changes
Room upgrade is confirmed
Notify the message recipient of a change to an existing appointment.
Appointment time changes
Appointment location changes
Appointment is cancelled
Notify the message recipient of updates to an existing transportation reservation.
Flight status changes
Ride is cancelled
Trip is started
Ferry has arrived
Send the message recipient updates or reminders for an event for which a person already has a ticket.
Concert start time changes
Event location changes
Show is cancelled
A refund opportunity is made available
Notify the message recipient of an update to a customer service issue that was initiated in a Messenger conversation, following a transaction.
Issue is resolved
Issue status is updated
Issue requires a request for additional information
ALERT. Notify the message recipient of something informational. Business hours/hours of availability