Important Notice

Promotional content is not allowed in message templates. They should only be used for notification purposes. Here is the official guideline on what you can and cannot include in a template: https://developers.facebook.com/docs/whatsapp/message-templates/guidelines

Template Name

Message template names can only contain lowercase letters, numbers, and underscores. No other characters or empty spaces are allowed.

Examples of valid message template names:

  • order_confirmation
  • booking_request
  • customergreeting2

Examples of invalid message template names:

  • Order_confirmation
  • booking request
  • customer_Greeting2

Template Body (Content)

Message templates are limited to 1024 characters. You can include placeholders for variables or parameters that you'd like to fill in later on, to cater your message for each customer.

Parameters are defined using curly brackets and a number in between them, as shown in the following example. You can also format your message using WhatsApp's standard message formatting features:

The above message can be customized to say:

Hello Jason, your order is ready and will be delivered on Thursday, the 5th of November.

Notice that placing asterisks around the variable displays it as bold text. View the official guideline for more on WhatsApp text formatting.

Did this answer your question?