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Sending Proactive SMS and WhatsApp Messages from Intercom

Send a free-text SMS or WhatsApp message to any user or lead directly from an Intercom conversation, without leaving the Inbox.

Written by Tarek Khalil

Before you start

You need:

  • The Octopods Intercom Inbox App installed and visible in the Intercom conversation sidebar.

  • At least one connected SMS or WhatsApp channel in Octopods.

  • A contact (user or lead) to send to — they can be the current person in the conversation, or any other user or lead in your workspace.

Note: Free-text messages require an open 24-hour session with the recipient on WhatsApp. If the session has expired, use a template message instead — see Sending WhatsApp Template Messages from Intercom.

Open the Octopods sidebar

  1. Open any Intercom conversation.

  2. Find the Octopods card in the right-hand sidebar.

  3. Click Send a proactive message.

Choose who to send to

The next screen asks where the message should go:

  • Send to this user/lead — sends to whoever is currently in the Intercom conversation.

  • Search for another user/lead — opens a search panel so you can target someone else.

If you chose to search, the panel gives you three options. Use whichever you know:

  • Search users/leads by ID: paste an Intercom user or lead ID.

  • Search users/leads by email: paste an email address.

  • Search users/leads by phone number: paste a phone number in E.164 format (leading +, country code, no spaces).

Include the country code in your phone search — the app does not infer it.

When the contact is found, the app confirms: Are you sure you want to send your message to this user/lead? Click Yes, use this user/lead! to continue.

If no contact matches your search, the app shows No contact found and offers to create one. Enter a name and click Continue.

Pick the channel

The next screen is headed Choose channel with the description Select a channel to send a message from. It lists every connected SMS and WhatsApp channel you can send from. Click the one you want.

Write the message

On the Write your message screen:

  1. Type the body into the text area (placeholder: Your text message body…).

  2. Keep it under 500 characters — the app will not send longer messages.

  3. Review for typos and confirm the recipient’s phone number is correct.

A reminder appears below the text area: Consider keeping your message brief & informative, and make sure your customer’s phone number is valid.

Send

Two buttons finish the flow:

  • Send message — sends without changing the Intercom conversation.

  • Send message & open Intercom conversation — sends and starts (or updates) an Intercom conversation thread so replies from the recipient land back in Intercom.

After sending:

  • On success, you see Message sent! along with the channel and phone number.

  • On failure, you see Failed to send! with a Re-send your message button. Re-sending retries the same message without re-entering it.

What’s next

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