The problem Octopods solves
Your customers reach out on whichever channel is most convenient for them, while your team works inside a customer platform like Intercom or HubSpot where conversation history, contact profiles, macros, and reporting already live.
Without Octopods, those worlds are disconnected: agents have to juggle separate apps for every channel, and customers get slow, fragmented replies.
Octopods bridges the two. Inbound messages from any connected channel arrive as conversations inside your customer platform’s inbox. Your team replies from the same place they answer every other conversation, and replies are delivered back to the customer on their original channel — all in real time.
What you can do with Octopods
Unify messaging. Manage WhatsApp, SMS, Telegram, Instagram, Messenger, Slack, and other channels alongside your existing Intercom or HubSpot conversations.
Reply from one place. Agents never have to leave the customer platform to respond to a message on a different channel.
Send proactive messages. Start outbound conversations with customers — for example, WhatsApp templates or SMS messages — directly from a contact or conversation record.
Run broadcasts. Send a targeted message to many recipients at once for announcements, promotions, or transactional updates.
Keep your workflow. Because everything surfaces inside your customer platform, existing automations, reporting, and team structures keep working.
Who Octopods is for
Octopods is built for teams that talk to customers across multiple channels and want to keep that work inside a single inbox:
Support teams who need to cover every channel their customers use without adding more tools to the agent’s day.
Sales teams following up with prospects on the channel the prospect prefers.
Operations and marketing teams sending proactive notifications, reminders, and promotional campaigns.
Core concepts
A few terms come up repeatedly throughout this help center. Learning them upfront makes the rest of the documentation easier to follow:
Workspace — A connection between Octopods and your customer platform. Every workspace links to exactly one Intercom workspace or one HubSpot portal.
Channel — A specific messaging connection inside a workspace, such as a WhatsApp number, a Telegram bot, or an SMS line. Channels route messages to and from your customer platform.
Customer platform — The tool where your team already handles conversations: Intercom or HubSpot. Octopods integrates with both.
How a message flows through Octopods
Once a workspace and at least one channel are connected, every message follows the same simple path:
A customer sends a message on a connected channel (for example, your business WhatsApp number).
Octopods receives the message and forwards it to your customer platform.
The message appears as a conversation in your Intercom inbox or HubSpot inbox.
An agent replies from the customer platform.
Octopods delivers the reply to the customer on the original channel.
This bidirectional sync happens in real time, so your agents can respond to a WhatsApp message the same way they would respond to a live chat.
What’s next